~~ Writing Interview Questions that Zing ~~
 

Quite often I receive questions from authors on my show, which are not geared to drive the listener to "run out and buy the book." If you have an interview and your host doesn't read the book (most likely) then your questions have to direct the listener, you can"t always depend on the host. This is very helpful to both traditional house published and self-published authors.

The following are two examples of my transformation techniques on ten typical questions sent to a radio or television host by an author. I always like ten questions for my interviews because of my time format (1-hour)

After I transform ten questions I will break them down into a 30 minute and 15 minute prioritized format, recommending the questions I would use and why.

Transforming the INTERVIEW QUESTIONS

This is part of what I shared with one of my guests after the interview. He asked my opinion and I was happy to share my expertise. As you go through you will see:

* The original question in black font

* My recommended question in blue

* Why I suggested the change in red

 On occasion I gave an answer example; they are listed in bold red.


(This was in the intro to my response)                                                                                                                                                                          I believe everyone has gone through suffering of some kind - but not everyone recognizes their own situations as suffering - especially if it didn't involve death, divorce or illness. What's in your book for those who don't think their suffering? This book will help them help others - everyone wants to or can do that! So be sure to include that in your interview questions.

Here are the revisions I made, let me know your thoughts.

Example 1:

Why did you choose to write a book about suffering?

There are numerous books about suffering on the market today, how is yours different?

The audience now automatically grasps that your book will be different. Make your answer pop.

"My book is exactly what is says, Straight Talk! I believe we need to..."

Example 2:

Is there really a simple formula for "getting over it" when something bad happens in your life?

This is okay. I really don't like yes or no questions. Maybe I would say,

Now this is something all of my listeners (viewers) want to know, can you share the simple formula for "getting over it."

(This is the response I received from my client:)

"Linda's diagnostic on my interview technique was extremely helpful. She showed me how to get my message out quickly and build credibility with both the interviewer and the audience."                                                                                     Lawrence W. Wilson                                                                                                                                               Author of:' Why Me? Straight Talk about Suffering'

MEDIA COACHING OPPORTUNITIES

Authors send me your bio, book*, and current question list (if available). I will:

~Read your book                                                                                                                                                                                               ~Evaluate and re-write 10 suggested questions                                                                                                                                     ~Suggest question order to fit an interview length of 5, 15, and 30 minutes.                                                                         ~Schedule a 30 minute phone consultation.

*Book will not be returned   

Fee is based on book length.

Turnaround time depends on length of book:

avg. 2-6 weeks (rush-delivery available for extra fee)

Contact Linda for more details:

Linda Goldfarb
14080 Nacogdoches Road #179
San Antonio, Texas 78247

For inquires or questions, please phone 210-651-5865 or e-mail: linda@lindagoldfarb.com

 
   
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